Box Office Misses Box Office Misses

The Los Angeles Times is reporting on three recent major releases which underperformed at the box office: “How Do You Know” with Reese Witherspoon, “The Tourist” with Angelina Jolie, and “Gulliver’s Travels” with Jack Black.

“In all three cases, the films skew to the classic model for a financially successful movie: well-known names, large budgets, prime release dates. What really happened in each case is the movie missed the mark,” said Bruce Nash, president of Nash Information Services, a movie financial tracking and research company. “In all three cases, it was a quality problem.”

Read the complete article here.

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